Subeefy

A one-stop platform where you can easily see and manage all your subscriptions in one place.

Subeefy tracking app helps you keep all your subscriptions in one spot, so you don’t have to juggle different sites. It also shows you how much you're really spending, so you can avoid surprises and stick to your budget.Ziggo is designed to provide travelers with peace of mind and enhanced security by offering a range of smart features that make managing luggage simpler and more efficient.

Interactive prototype
Team Structure
2 Designers
1 PM
1 Investor
3 Developers
My Role
Lead designer  
Founder
Client Name
Own startup
Duration
6 months
Design Concepts
Responsive design
Mobile first approach

Motivation

Managing subscriptions and renewal billing can be a hassle. As a UX designer, I've handled multiple design tools, similar to how 66% of people juggle various services like Netflix, Amazon, and meal delivery boxes.Keeping track of all these subscriptions and costs is challenging, and many people underestimate their total spending. This issue inspired us to create a solution to help people see their total subscription costs and manage everything in one place.

User nEed

-Centralized Management: Users need a way to manage all their subscriptions from a single platform to easily track renewal dates, costs, and service details without having to navigate multiple websites or apps.Cost

-Transparency:
Users need clear visibility into their total spending on subscriptions, including detailed breakdowns and alerts for upcoming renewals, to better manage their budget and avoid unexpected charges.

Results

Despite the app's satisfying and comprehensive UX design, critical back-end issues severely impacted its functionality. The seamless and intuitive interface couldn't make up for the lack of access to users' financial data and inadequate API support. As a result, Subeefy ultimately failed because it couldn't effectively manage and track subscriptions due to these fundamental problems.

Learning

- Managed Budget Effectively:As an investor, carefully managing the budget was essential. Allocating funds wisely to different aspects of the project, like design, development, and marketing, ensured efficient use of resources.

- Provided User Education and Support:Ensuring users had clear instructions and support within the app was vital. This understanding helped reduce churn and increased user satisfaction.