In today’s competitive world, having a strong digital presence is crucial. This journey is about our 7-month journey for Qualcomm to redesign a 5-year-old website, giving it a fresh and updated architecture. I undertook this project not only to better align Qualcomm's online presence with the evolving B2B SaaS market but also to support Qualcomm in selling hardware alongside their cloud products. By addressing the limitations of our current site, I re-imagined their digital platform to meet today’s needs and drive future growth.
Qualcomm's existing website was struggling to deliver a clear and intuitive user experience. The outdated design, poor navigation, and unclear messaging created significant barriers for users trying to understand the full scope of Qualcomm's hardware and cloud solutions. This led to decreased engagement, high bounce rates, and a disjointed perception of the brand. To effectively support Qualcomm’s growth and market leadership, a complete redesign was required to enhance usability, improve content clarity, and align the site with modern UX standards.
IT professionals from Small and Medium Businesses and enterprise customers use the cloud marketplace platform.
Ineffective Communication:
The messaging on the old site failed to effectively communicate our value proposition, often leaving visitors unsure about the specific benefits offered by Qualcomm's products, especially in the context of integrating hardware with cloud solutions.Additionally, setting the context and repeatedly explaining Qualcomm’s hardware and cloud offerings took considerable time from the CEO, Sales, and Marketing teams.
User Feedback and Pain Points:
HotJar’s heat maps and user feedback identified several pain points, including poor navigation, unclear information architecture, and inaccurate content related to Qualcomm’s complex product portfolio.Users struggled to find clear information about the connection between Qualcomm’s hardware and cloud products, leading to confusion and missed opportunities.
Outdated Aesthetics & Functionality:
The old website had an outdated design that failed to reflect the true scope of Qualcomm’s cutting-edge technology offerings.Functionally, it struggled to deliver an intuitive and efficient user experience, particularly when showcasing the synergy between Qualcomm’s hardware and cloud solutions.
Competitive Landscape:
In a market with fierce competition, it was crucial that our website stood out as a testament to Qualcomm’s innovative thinking and reliability, which can significantly boost brand credibility. The old site, however, did not adequately differentiate Qualcomm's unique position in both hardware and cloud technology.
After a month of the website going live, we observed a significant improvement in a few key metrics such as:
Incoming Traffic:
~64% increase in Monthly Average Visitors, reflecting greater interest in Qualcomm's hardware and cloud products.
Optimization:
~32% improvement in Bounce Rate, indicating that visitors were finding relevant content more quickly and staying engaged, particularly with information on Qualcomm's integrated
solutions.
Stickiness:
~2.30 minutes increase in Average Session Duration, showing that users were spending more time exploring Qualcomm's offerings, especially the newly highlighted synergies between hardware and cloud technologies.
In addition to the quantitative metrics mentioned above, some of our qualitative improvements include:
Enhanced Brand Image:
Qualcomm’s updated branding and design positioned them as a modern, innovative leader in both hardware and cloud technology, reinforcing their reputation as a trustworthy and forward-thinking company.
Clearer Messaging:
The refined content and improved messaging clearly articulated Qualcomm’s value proposition, particularly how their hardware and cloud solutions work together. This clarity helped drive better sales outcomes by making it easier for potential customers to grasp the benefits.
Competitive Edge:
Qualcomm’s revamped website now competes more effectively in the highly competitive tech market, standing out not only in the B2B SaaS space but also in the broader hardware and cloud sectors.
For the full case study and additional information, please reach out to raghuraik44@gmail.com
