Ayudanos a Ayudar (Dog Adoption Company)

Complete redesign of an company's website to obtain more donations, adoptions, and volunteers
Interactive prototype
Team Structure
1 Designer
1 Product Owner
7 Developers
Client Name
Dog Adoption Company (Help us to Help)
Duration
Feb-April 2019 (3 months)
Design Concepts
Web Design
Multi Language support

About

Help Us to Help is a non-profit focused on rescuing and caring for dogs in need. Their mission is to promote responsible pet ownership, rehabilitation, and adoption. The website's main goal is to inform visitors about the organization and share updates. With the organization’s growth and increased number of dogs, they plan to redesign the website to better address their needs while maintaining their identity and branding.

Goals for Redesign

- Encourage people to sign up as volunteers.
- Promote the adoption or sponsorship of shelter dogs.
- Set up an easy and secure online payment system for donations.
- Offer resources to help users report animal abuse and support animal welfare online.

Challenge

- Learn how to work with remote clients and users.
- Understand clients’ needs and expectations even if you don’t share a common language.
- Conduct usability testing using new technologies like the Tobii eye-tracking system.
- Find and recruit users with specific desired traits.

Approach

We recruited three participants: two were actual users, and one was the founder and director of the non-profit organization. We conducted video calls with these participants to gather feedback on the current website, noting both positive aspects and areas for improvement.

Suggestions after "Participatory Design":
- Use a questionnaire or conversational form instead of a traditional form.
- Think about what motivates participants to complete both questionnaires.
- Brainstorm which questions should be included in each questionnaire.
- Decide the best order for asking the questions.

Result

- None of the users completed the task on the old website, but all five participants succeeded on the new website.
- The average time to complete the task improved from 11:54 to 4:47.
- After the usability test, users rated the interface, ease of use, and language clarity on a scale from 1 (bad) to 5 (good).