Orbitera is a cloud commerce platform designed to simplify the buying and selling of cloud services for independent software vendors (ISVs) and cloud service providers (CSPs). Positioned at the intersection of cloud technology and business operations, Orbitera streamlines complex processes such as billing, provisioning, and marketplace management, enabling users to focus on innovation rather than administrative tasks. With its robust suite of features, Orbitera helps organizations efficiently manage multi-cloud environments, providing the tools needed to optimize revenue and enhance customer experiences.
User How might we:
How might we simplify the management of multi-cloud services and billing for providers and resellers, enabling them to deliver seamless, automated experiences to their customers while reducing manual effort and operational complexity?
Business:
Simplify cloud service management with an intuitive, automated platform that streamlines multi-cloud billing and operations without adding complexity.
Cultural improvement:
Establish an atomic design system by implementing design tokens to ensure consistency, scalability, and efficiency across the product's user interface.
The user group for Google Orbitera includes cloud service providers, software resellers, and independent software vendors (ISVs) who need a platform to manage cloud product sales and billing. These users often work with multiple cloud platforms like AWS, Google Cloud, and Azure. They are responsible for setting up and managing cloud services for their customers, so they need a tool that simplifies tasks like pricing, invoicing, and subscription management. Their main goals are to reduce manual work, streamline operations, and offer their customers a smooth purchasing experience. They value flexibility, automation, and easy integration with their existing systems.
Currently, CSPs and ISVs spend most of their time (72%) on maintaining daily operations, leaving little room for business innovation (28%). The goal is to reverse this, allowing users to focus more on growth and less on routine tasks. By simplifying key features like multi-level billing, easy-to-use dashboards, product provisioning, and white-label marketplaces, the platform can help users shift their resources toward driving innovation, making it easier to manage cloud services and scale their businesses.
The redesign efforts for Orbitera have resulted in a significantly enhanced user experience, characterized by streamlined workflows and improved usability.
Enhanced Data Visualization: The introduction of customizable dashboards and real-time analytics has empowered users to gain deeper insights into their cloud usage and billing. This capability has facilitated data-driven decision-making, enabling organizations to optimize their cloud resources effectively.
Improved Onboarding Experience: The new onboarding process, complete with guided tours and contextual help, has reduced the learning curve for new users. Feedback indicates that users feel more confident and proficient in utilizing the platform’s features, leading to quicker adoption rates.
Greater Accessibility: The responsive design ensures that users can access Orbitera seamlessly across various devices, including smartphones and tablets. This flexibility allows users to manage their cloud operations on-the-go, catering to the needs of modern, mobile workforces.
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